The corporate story should do just that: clarify your unique raison d'être in the world. Because every organization has a unique story. Finding and expressing them well without ending up in clichés is often quite a challenge. In this article I Whatsapp Number List show what a good corporate story is based on 3 examples. Why a corporate story? Don't we already have a wonderful mission, vision and core values? Certainly. However, they are often rational and abstract. It doesn't make your heart beat faster. Stories do just that.
Good stories are better remembered and encourage people to take action. Because they are processed at a deeper level in the brain than Whatsapp Number List facts (see also the article The Neuroscience Behind Data Storytelling ). In addition, a corporate story provides context. It shows how 'loose' core values relate to each other, to what they contribute and how the puzzle pieces fit together. Your brain on stories. Image source: Scott Schwertly. What is the corporate story for?
A good corporate story creates pride internally and shows to the outside world what relevance and meaning you add. It therefore also connects the inner and outer world of an organization. The corporate story aims to inspire: which Whatsapp Number List propositions do you display, what is your content about and which strategic decisions do you make? In addition, it is a touchstone: are your actions in line with the big story? The corporate story is a translation of your strategy in which experience and meaning are central. Connection, conflict and transformation