Apr 11, 2022
In Welcome to the Forum
Editor's Guide: As the focus of Tencent's efforts in recent years, video accounts have always attracted the attention of consumers and enterprises. With the increase buy email list in the number of video account users, how to realize traffic monetization? What many companies think of is to bring goods through live broadcast. Is this popular marketing method still applicable in the ecology of video accounts? The author of this article has launched an investigation and analysis on this, hoping to help you. The WeChat video account is undoubtedly the C-rank of the Niu Coluo family, but for most creators, how to use the video account to make money in disguise is the primary concern. Whether it is a public account, a video account celebrity, or an army of micro-businesses, it can be seen from the several experiments of bringing goods on the video account position that for the video account, it is not only the WeChat video account that needs buy email list to be improved at the moment. Its own delivery system, how to guide users to place orders in the video account ecosystem, revitalize private domain traffic, and cultivate users' minds are equally important. The live broadcast is non-stop, and the goods are continuously brought. Whether it is an e-commerce platform or various short video apps, as long as you open any number of live broadcast rooms. The latter, such as Douyin Kuaishou, have also used e-commerce as an important revenue monetization engine. Of course, the track is never short of new players. At the beginning of this year, from the day when Zhang Xiaolong announced buy email list that WeChat was about to launch a short video content platform, the WeChat video account stood at the C position of the Niu Hulu Goose family. In less than a year, the video account completed a small-scale test in January to the end of June Zhang Xiaolong’s Moments suggested that the number of users exceeded 200 million.